Our Team

Small Town Values And Big City Service

Hear Clearly Group was founded by Frank Lifson and Henry Mann 25 years ago. Initially based in Sedgefield we have grown to cover the whole Southern and Eastern Cape.  Today we employ only the best Audiologists and Hearing Aid Acousticians to serve our customer’s needs. We aim to grow nationally, but only in proportion to our ability to provide excellent service while maintaining a personal touch. We like to say that we are a company of small town values and big city service.

At heart we are sound enthusiasts and people people. We believe technology is only a means to an end: re-connecting people. We believe it is a privilege to serve other human beings, we believe in friendship, and we don’t sweat the small stuff.

This is distilled into OUR MISSION STATEMENT:
OUR MISSION is to improve the quality of your life, to improve the relationship between you and your family, to enhance your ability to belong and be an active member of your community. We will do everything possible to assure that you obtain significant benefit from our products. If you are not satisfied, we are not satisfied.